The Evolution of Popular Brands Logo Design

Logo becomes the identity of the brand and the fact cannot be denied. Everyone works a lot on their brand logo. These days, organizations are paying great attention to the preparation of their logos.

Generally, a logo must be presented in a way such that viewers can get an idea about the company and the product. To put it in other words, it bridges the gap between the company and the customers.

A logo also advertises your brand in a silent manner. The logo is modified time-to-time to attract the customers. Here we are going to explore more about logo design evolution of popular brands.

Do You Know About Shell’s Black & White Logo?
Shell is a gas station and it made its first logo in 1900. In the starting, it was the same as literal inked clamshell drawing. But later it emerged with the red and yellow shades. It was quite impressive in comparison to the last one. Currently it is still in red and yellow shade, but without the written text.

Twitter Embraces Simplicity:
Who doesn’t know about Twitter? It is one of the biggest social networking sites and is being liked among the youth a lot. In the starting, it was a bird without wings. But the logo of Twitter has always been in sky blue colour. Currently it has a logo which makes us feel that the bird is about to fly. It is very simple without any detailing.

Coca-Cola Logo Design – From Black & White to Red Color:
Coca-Cola is one of the most popular beverage companies. It was also very conscious about its logo designing. From its starting, it has modified its logo more than 10 times. In 1886, it released its logo which was a simple text, COCA-COLA, in black color. Later, the text was modified and made a bit stylish. The logo of Coca-Cola came first time with red color in 1950 and it was superb. After that, it has been modified a number of times, but it never compromised with its red color.

IBM Holds a Simple but Very Popular Logo:
The company is very popular and its logo as well. But in the starting, IBM did not get the expected success, partly because its logo was too complicated.

Gradually, the company understood that complicated logos don’t work and their logo should be simple to connect with the masses. It released its first simple and text based logo in 1947. It was modified in 1956 as it was filled with the black color. Presently the IBM logo is in sky blue shade having horizontal stripes. The logo is very popular and anyone can recognize the company seeing its logo.

A Logo Designer Must Bear in Mind That:

·        A logo must be simple and attractive.

·        It should be in a way so that people can connect themselves with the company, service, or products.

·        It should be short and informative.

·        Creativity is required to make a unique logo.

·        Be careful at the time of choosing the color of the logo.

Contributed by Emery Nelson. Emery is a logo design professional who stepped into the field of designing by a chance. He started liking it when people started appreciating his skill and quality. He is known to get projects done fast and without errors. His aim always remains to have code coherence and ease of understanding. To know more about his work visit:
www.pbase.com
www.viki.com